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human allure

brand strategy, web design, web development


The story of two cousins from Corsica with a passion for art and fashion.
Our teams have created the brand identity of Human Allure.
Our artistic director designed the site and our developers were in charge of putting it online.
Today we developing the e-shop and managing the digital communication campaigns of the brand.

The Brand

The adventure started in 2014, during a travel to San Francisco where the twos cousins were amazed by the idea to create a t-shirt brand inspired of urban chic, trash design and of the hipster side of this city.

They feel concerned by environmental matters, that is the reason why they chose 100% organic cotton for their products.

Design was one of the priorities when they develop their first collections.
 Today the dream come true.

Identity & Branding

Identity is a set of elements that constitute the existence of the mark.
We designed Human Allure identity with simplicity which combines urban chic, trash and cool attitude.

Campaigns & Lookbook

The quality of images is a crucial element when it comes to online sales.
We managed and supervised the shoot of the first Human Allure campaign.

Web Design & Web Development

We design websites since eight years and we will never stop having new ideas.
Arketik has fully developed Human Allure online store.